The New Pioneers

February 18, 2009 No comments yet

Celebrating the success of BC’s Women Entrepreneurs

newpioneers “The New Pioneers” is a publication that provides a showcase for the successes and accomplishments of British Columbia women entrepreneurs from all walks of life. This includes entrepreneurs from urban and rural communities, traditional and non-traditional fields, as well as a wide range of ethnic backgrounds.

Published by the Women’s Enterprise Centre (WEC), the book includes inspirational photos and stories of 100 B.C. women entrepreneurs and is the first of its kind in British Columbia.

“The New Pioneers” publication will help ensure that Western Canada continues to celebrate the achievements of women in realizing their business potential. Click here to get an electronic version of the book

Fighting Business Attention Deficit Disorder

February 15, 2009 No comments yet

2 hands in paperBusiness Attention Deficit Disorder is insidious. It can enter and permeate a business from many points.

Before implementing Strong Business Strategies entrepreneurs need to know and understand why their business is suffering from Business A.D.D.

Is it an owner/entrepreneur/professional personal problem that spills over into the business or is it a problem with the way the business structured and managed? Or is it both?

In my next posting I’ll talk about some of the ‘why’ of Business A.D.D. and some strategies to implement to help the business and the entrepreneur/owner/professional get over them.

Unattended & Neglected Situations can Trigger B.A.D.D.

February 10, 2009 No comments yet

woman drowning in paperIn my first post below, I defined Business Attention Deficit Disorder or BADD, when a “business is characterized by unattended and neglected situations which, if left unchallenged, conspire to run and ultimately ruin a business.”

What are the unattended and neglected situations in a business?

For entrepreneurs, professionals and business owners there is always one component of your business – maybe it’s marketing, or operations, or human resources or financial or even strategy – that gets left behind because your attention is focused on one or more of the other components that you REALLY LIKE to do.

Everyone of us has our favorite part of the business and the part we leave until the last possible moment. It’s human nature.

But, by neglecting or not attending to one of these other areas, your business suffers. It may suffer in silence or it may be very visible. For instance, if your area of expertise within your business is marketing, you likely spend a good portion of your time doing a lot of marketing activities – attending luncheons, networking meetings, talking to media, advertising and working on the website.

And with all your attention on marketing to sell more you may not have noticed other activities going on within your business that are conspiring against all the wonderful marketing that’s occurring.

For instance, staff who are rude to customers (you wouldn’t know because you’re out marketing), or perhaps suppliers who are short shipping orders or perhaps your price list is 2 years old and all the new products and services have the old price or the pile of invoices you’re supposed to approve before they get sent out, sits in a pile on your desk while accounts receivable sits well over 90 days.

And you wonder why you’re not making money with all the efforts you’re putting in to marketing your business!

Your business is suffering from Business Attention Deficit Disorder. By focusing all your efforts and activities on the part of the business you, the entrepreneur, professional, or business owner like, and do well, you are neglecting the other important components. And these other components are conspiring to ruin your business.

All is not lost! In my next post I’ll include some strategies that can help.

Business Attention Deficit Disorder

February 10, 2009 No comments yet

Business A.D.D. is BAD for Business!out of order woman

My name is Marilyn Strong and in 2007 I spoke to a group of women entrepreneurs in Kelowna, BC, Canada about Business Attention Deficit Disorder, Business A.D.D. for short.

I chose the topic because for years I had joked that my own business suffered from it. But it’s not a joke.

When I wrote this definition I had no idea how true it really was: “A business that suffers from Business Attention Deficit Disorder is characterized by unattended and neglected situations which, if left unchallenged, conspire to run and ultimately ruin a business.”

I decided it was time to bring Business A.D.D. out of the closet, confront it head on, and stop it from ruining others businesses the way it had tried to (and almost did) ruin mine.

What are the ‘unattended and neglected situations’? Can Business A.D.D. happen to any business?

How do I know if my business is suffering from Business Attention Deficit Disorder?

What are the tools and strategies that will help entrepreneurs, self employed professionals and business owners avoid or conquer Business Attention Deficit Disorder?

I’ll be blogging about these issues and more. I hope you’ll join me.